What is a backlink in SEO ?

what is a backlink in seo

What is a backlink?

A backlink is a link is created when one link to another site. are also called “inbound links” or “inbound links.” are important for SEO.


Backlink is very valuable for SEO because they represent a “vote of confidence” from one site to another.

In essence, backlinks to your website that signals to other search engines guarantee for your content. If many sites link to the same web page or web site, search engines can infer content worth linking to, and because it’s also worth the surface on the SERP. So, get these backlinks can have a positive effect on the search site rankings position or visibility.

Earning backlinks are an important component of off-site SEO. The process of getting these links is known as the earnings link or link building.

Some backlinks are inherently more valuable than others. followed backlink from a trustworthy, popular, high authority site backlink is considered most desirable to obtain, while the low-backlinks from authority, potential spam sites usually at the other end of the spectrum. Whether or not the link is followed (ie, whether the site owner specifically instructs search engines to pass or not pass, equity link) is certainly relevant, but not completely discount the value of nofollow links. Even just mentioned high-quality websites can give your brand a boost.

Just as some backlinks you get more valuable than others, you create links to other sites that also differ in value. When connecting to an external site, the choices you make about the page from which you link (authorized pages, content, find the accessibility of the engine, and so on) the anchor text you use, if you choose to follow or no-follow links, and meta tags other associated with the linking page can have a severe impact on the value of negotiating.

Backlinks can be time-consuming to obtain. or their new site expands the footprint of the keywords they might find it difficult to know where to start when it comes to link building. That’s where the competitive backlink research comes in: By checking backlink profile (a collection of pages and domains linking to websites) to competitors who already rank well for your target keywords, you can gain insights on building links that might have helped them. A backlink tools like Explorer links can help reveal this link so that you can and the target domains in your own link building campaign.


Building backlinks to your site takes time and effort. Here are 7 simple ways you can start building quality backlinks for your website.

Adding links to your site in your social media profiles.

Do Google search for posts that already rank well and then improve and expand it.

Create a posting list, “how-to” posts, “why” posts, infographics, or posts with embedded video, This format usually get a lot of backlinks from standard posts. Write the main posting guidelines. It is a very long post contains several thousand words and covers every corner topic.

Write guest posts on other blogs and websites contact influencers in your niche or industry and told them about an article on your site that they might want to link influencers to. interview in your industry and send them a link, there is no doubt they will link back to your site.You can also begin doing competitive backlink research. In order to do this, you’ll need to see the backlinks of your competitors who are ranking well.


There are a variety of backlink monitoring tool that lets you check your website backlinks including Google Search Console, SEMRush, Ahrefs, etc.

Supervise your backlinks is very important. Google Webmaster Guidelines require you to ask the website owner poisonous to remove their link from your site. If you do not, then Google may penalize your website and your page rank will begin to drop in the search results.

So it is important to know how to answer these 3 questions: Where can I find all my backlinks? How can I know whether they are poisonous? How can I contact the site owner’s toxic backlink? Fortunately, the answer is easy with the right tools. You can use Google Webmaster Tools to help grow your site and see your backlinks, but it can take a lot of time and it is limited to what can be done.

However, there is a faster and better tools available. For example, using SEMRush, you can quickly answer the three questions that are important and much more. SEMRush has two main areas that specifically deal with backlinks. The first is part of Backlink Analytics lets you study your competition, and the second is the Audit Backlink area.


As we have discussed, the link is a very important signal that the search engines use to rank. So, we know that an increasing number of high-quality links pointing to your website can significantly increase your chances of ranking well.

There are other benefits to building links, though, are perhaps less immediately obvious but still worth considering.

Building relationships

Link building can often involve outreach to other websites that are relevant and blogs in your industry. This outreach is often related to the promotion of something that you just created, like a piece of content or an infographic. The general objective of the outreach is to get links, but there is a lot more than just this: Outreach can help you build long-term relationships with major influence in your industry, and these relationships can mean that your business into a highly respected and trusted. This in itself is valuable, even if we forget to build links for a moment because we created the original evangelists and advocates for our business.

Sending referral traffic

We have talked about the impact of the links on your rankings, but how it impacts on traffic referral link? A good link from a highly-visited website may lead to an increase in traffic, too. If it is a relevant site, it is likely that traffic is also relevant and can lead to increased sales, too. Again, this situation is not just about the value of SEO link-it’s about the customer. A great example of this in action is a guest post was written by Michael Ellsberg on the blog Tim Ferriss’. He also wrote a case study on Forbes explains how valuable this guest post to him. “There is a big difference between that hit a large audience,” he said, “and are exposed to relatively smaller (but still large) audience ridiculously excited.” In other words, the avid followers of the blog are much more likely to take advice from the blogger than (for example) the viewer is to pay attention to the anchor at CNN, even if the last group outnumbered the former.

Brand building

Good link building can help build your brand and establish you as an authority in your niche. There are some correlation techniques, such as content creation, which can show people your company’s expertise to build, and this can go a long way toward building your brand. For example, if you create content based on industry data and publish it, you have the opportunity to become famous for it in your industry. When you do outreach and try to get a link to the content, you demonstrate your expertise and ask others in your industry to help spread the word and show others the same.

An important note on link building vs link “earning”

Or, the importance of having webpages worth linking to.

Before building links, you need something that is valuable to build links to. Often it is the homepage of your website. More often than not, though, you build links to specific resources such as blog posts, tools, research studies or graphics. Sometimes these assets existed long before you start your link building campaign. Other times, you make these resources specifically with the aim of establishing a link in the mind.

It introduces the concept of the earnings link and “eligible for ranking.” All the link building campaign should begin with something worth linking to. It is very difficult to establish a link to a web page low-value, but when you start with something really valuable that people find useful or share-worthy, link building is far easier endeavor.

What Are Backlinks and How Do They Work?