Riding on strong demand for the iPhone 11 and other models, Apple posted a substantial growth of more than 55 percent in iPhone shipments to the Indian market in January and February this year compared with the same period in 2019, a new report said on Friday.
Novel Coronavirus no impact on supply in the first two months of the delivery Apple in India and industry experts are still assessing the full impact.
“The delivery of the Apple iPhone in India grew by more than 55 percent in the first two months of 2020. It will have to assess March and beyond to the full impact of the coronavirus,” Prabhu Ram, Head-Industry Intelligence Group (IIG), CMR, told IANS.
Apple iPhone 11 and XR continued to contribute the most to iPhone shipments in the first two months of 2020.
Cupertino-based iPhone maker has seen a dramatic shift in fortunes in India since mid-2019, with an increase in ‘Make in India’ manufacturing provide the necessary impetus for the iPhone.
“Apart from the increase in local manufacturing, Apple found favor with customers, with the price-wise and strategy smooth channel. In 2019, shipments of Apple grew 17 percent (year-on-year), on the back of successful iPhone 11, and iPhone XR,” Ram information.
Apple took new steps were born in the Indian market, specifically looking at the domestic market is not only interesting but as an export hub, iPhone shipments to other markets, including Europe.
To recall, Apple supplier Wistron assembled low-end iPhone SE (now discontinued) and now the iPhone and iPhone 6s assembly 7 at its Bangalore facility. Top iPhone sales XR is now being manufactured at Apple supplier Foxconn facility in Sriperumbudur, Chennai.
For calendar year 2019, Indian Apple shipments grew a healthy 17 percent. Local manufacturing, price-wise and refined the strategy and go-to-market helped Apple achieve market success.
Meanwhile, the smartphone segment uber-premium (Rs. 1 lakh and above) in India grew 23 percent (year-on-year) in 2019, and Apple really create a segment of the uber-premium in India, accounted for 85 percent of shipments iPhone 11 Pro and 11 Pro Max.
Given that the smartphone is an extension of the ‘lifestyle, wealthy consumers today, and most of the early adopters of technology, looking for the latest and greatest.
“For example, a loyalist of the latest Apple iPhone has embraced the iPhone 11 Pro Max,” said Ram.
Push on manufacturing high-end iPhone locally along with the first flagship retail store will give Apple reinforcement in the smartphone market is sensitive to the price in 2020.